Accountable marketing and content
Marketing spend is followed to leads, customers and revenue
We connect advertising, campaign and channel spend to real website and app events and to each customer's revenue: acquisition cost, return on ad spend, cost per lead and per active customer. Every cost carries a campaign tag, content passes a risk checklist before publication, and each post's and channel's performance is weighed weekly
Who it is for: For marketing teams that must explain each channel's spend with its real results
What we deliver
- Unified collection of advertising spend across all platforms
- User-behavior analysis: web analytics, search console, session recording and click maps
- A tracking audit: campaign tags, key events and flagging of campaigns running untracked
- The indicators: customer acquisition cost (CAC), return on ad spend (ROAS), cost per lead and customer lifetime value
- A content calendar with four-level risk grading before publication
- Social-network performance per post and channel
- Ad-spend control: budget caps, invoice matching and refunds
- Bot traffic separated out before any conclusion is drawn
What we need from you
- Read access to your advertising and analytics accounts
- Revenue data
- Your content policy
Controls and approvals
- Figures come only from confirmed events
- No return claim is recorded without a connection to revenue
- Untracked campaigns get flagged
Typical workflow
01Connect spend and behavior sources
02Audit the tracking
03Connect to revenue
04Weekly dashboard and decisions
Arfinex
See a daily close using your own operating model
We show how the ledger, reconciliation and management reporting close each day and which exceptions AI agents bring to you for approval